12″ x 16″, pigment prints, 2010-2012.
The culture of branding, name recognition, advertising packaging, and attendant commercial waste has been common fodder with artists for years. Commercial iconography is immediately recognizable, forging a close superficial bond. Brand colors, names and logos are buried deep in our sub-conscious, it having been bombarded by them since childhood. Advertisers and marketeers have been trained to focus on our impressionable years to the point that if a brand is selected by age seven, it is unlikely the consumer will change brand loyalty later in life. Obviously, we attribute these decisions to the influence of our parents and even grand parents until we are at an age to decide for ourselves.


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